When Flipkart launched in 2007, few imagined that a company selling books online would one day compete with global giants. Yet, this moment marked a shift, not just for one business, but for how India would shop, sell, and scale in the digital age. But the roots of Indian e-commerce run deeper than Flipkart’s humble […]
From Dial-Up to Digital: Tracing the Evolution of E-Commerce in India Read More »
The world of search engine optimization is ever changing and to stay in front of the curve, technical know how alone is not enough. It requires a strong grasp of how humans think, act and choose to do things in the online world. Here is the area where SEO tactics cognitive science, which studies the
Top 5 SEO Tactics Backed by Cognitive Science Read More »
Humanity has developed brilliant ideas, tools, and machines that propelled society forward. While some inventions are household names, others have faded from collective memory despite their impact. These forgotten inventions in history shaped civilizations changed how people lived, and paved the way for modern advancements. In this article, we explore these lesser-known breakthroughs, focusing on
Forgotten Inventions That Changed the Course of History Read More »
Ever felt stuck trying to build a new habit formation science or break a bad one? You’re not alone. The good news is, habit formation isn’t just about willpower — it’s about wiring your brain. If you understand the science behind how habits form, you can consciously reprogram your behavior. In this post, we’ll explore
The Science Behind Habit Formation and Its Applications Read More »
Honestly, digital marketing goes way beyond just tracking clicks, views, or conversions. It’s about people. And as you know, they’re complex, emotional, and often irrational beings who don’t always behave the way we expect. That’s where behavioral psychology in digital marketing comes into the picture. When you understand what makes your audience tick, why they
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Boost Customer Engagement with Personalization Techniques In today’s digital world, customers are no longer satisfied with one-size-fits-all experiences. They crave personalization—an experience that’s tailored to their preferences, needs, and behaviours. For businesses, this trend is more than an opportunity; it’s a necessity. Personalised marketing has proven to boost customer engagement significantly, driving higher loyalty, better
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Sustainability and Ethical Advertising: Shaping the Future of Marketing In today’s rapidly evolving market, sustainability and ethical advertising are not just buzzwords but essential practices that can significantly enhance a brand’s reputation and consumer trust. This detailed exploration discusses the importance of integrating sustainability and ethics into advertising strategies, underpinned by relevant statistics and expert
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In the digital age, influencer marketing stands as a beacon of personalized, authentic engagement, bridging the gap between brands and consumers. As we step into the next phase of influencer marketing, the landscape is ripe with innovation, driven by the relentless pursuit of deeper connection and engagement. This article delves into the evolving strategies that
Influencer Marketing: Evolving Strategies for the Future Read More »
In the rapidly evolving digital landscape, Virtual Reality (VR) has emerged as a groundbreaking tool, transforming how brands interact with their audiences. As we navigate the next wave of technological advancement, VR offers an unparalleled level of immersion, setting new benchmarks for engagement and creativity in advertising. This post delves into the profound impact of
VR’s New Wave in Advertising Read More »
Introduction to 2024 Digital Advertising Trends The year 2024 marks a transformative era for digital advertising, with dynamic shifts in technology, consumer behavior, and ethical considerations. In this exploration of “2024 Digital Advertising Trends,” we delve into the evolving landscape of digital marketing, offering insights into how businesses are harnessing innovation, addressing privacy concerns, and
2024 Digital Advertising Trends: What to Expect This Year Read More »
